Before a product reaches our shelves it has to meet what our local sourcing team call The Five Ps test:
The product must be profitable for the producer
The product must be profitable for us
The product must be the right price for the customer
Our producers will be paid promptly and on time
Our producers will receive professional support from food safety experts
Use of local ingredients
Where products are made from recipes using a variety of ingredients, we encourage our suppliers to use local ingredients and, if it’s not available locally, that they use British ingredients with as few food miles as possible.
Other products in the range use ingredients you simply cannot grow in this country, such as fruit, spices, chocolate, tea and coffee.
However, whilst the suppliers import their tea or coffee, it’s expertly blended – and in the case of coffee, roasted locally.
We carry out rigorous checks to ensure that the final product is produced and packed right here in East Anglia – in fact, we have our very own Product Standards and Safety Manager to ensure just that!
Did you know?
In 2019, we sold 56,145 punnets of local strawberries – in just two weeks!
We have 2,500 different products for you to choose from