Our Values In this section Apprenticeships -- Apprentice Skills Development Fund Day in the life of..... Our Values Flexible working One of the things that makes the East of England Co-op so special, is our people. We've identified four values that our colleagues aim to live by each day. Supporting our local communities, making decisions that help save our planet and putting people before profits. We treat and respect everyone as individuals, continuously learn and share new ideas, recognise and reward effort and positive impact. Building relationships across the organisation, embracing each other’s perspectives, supporting each other’s decisions and collectively create an enjoyable place to work. Willingly embrace change, challenge the status quo, and learn from our mistakes.