Our Values

In this section

One of the things that makes the East of England Co-op so special, is our people.

We've identified four values that our colleagues aim to live by each day.


  • We’re fair, trustworthy, honest and open ​
  • We behave in an ethical way​
  • We care for our colleagues, members, customers, suppliers and communities​

Whichever value we are living, ​unstoppable, stronger together or a place for people to grow,​ we should be doing the right thing at the same time. 


  • We’re courageous, determined and resilient ​
  • We welcome change​
  • We believe that 'speaking up' is important in helping us to improve​
  • We try new things, even if it means not getting it right first time ​


  • We create a positive working environment through building good relationships with others​
  • We work as one team, wherever we work in our co-op
  • We celebrate our differences ​


  • We’re open to learning new things every day​
  • We support each other to grow​
  • We strive to be the best we can be, personally and professionally​

What does success look like for us?

We are clear and concise on our targets, these allow our colleagues to be their best each day.


To be the best at what we do in the East of England


We use our resources to make a positive local impact


  • Joyful colleagues
  • Wider membership appeal
  • Top 10 Co-op