Fairtrade Fortnight – Choose a fairer future

What is Fairtrade? 

As an international movement and in partnership with 2 million farmers and workers, Fairtrade has a vision of a world in which all producers enjoy secure and sustainable livelihoods, fulfil their potential, and decide on their future. 

Fairtrade works with farmers and workers in more than 1,900 producer organisations, across 70 countries, so they can improve their living standards, invest in their communities and businesses, and protect our shared environment. 

Fairtrade achieves this by rallying a global community of millions – farmers and workers, supply chain partners, brands, retailers, shoppers, schools, government – to pay fair prices and uphold fair production standards and practices. 

Fair prices provide an immediate lifeline for farmers and workers struggling with low incomes and disadvantaged by global trade. 

Why choose Fairtrade? 

Fairtrade sets social, economic and environmental standards for the companies and farmers involved in the supply chain. 

Fairtrade system provides direct and indirect support to farmers and workers and their organisations to deepen social and environmental sustainability. 

This means that when you purchase a Fairtrade product, you can be certain that the product has been farmed and harvested in an ethical nature. You can also be assured that the farmers and workers are being fairly compensated for their labour. 

“Fairtrade as a certification is much more than merely an environmental certification, it is the only and best ethical and social certification that really ensures social and environmental, ethical and economic impact, and therefore human impact.” Enrique Calderon, Coffee Farmer, Coopeagri. 

Fairtrade at East of England Co-op

East of England Co-op has been selling Fairtrade products for 30 years. Our members and customers realise the importance of supporting ethical shopping, that’s why in the last year, our members and customers have purchased 5.71 million Fairtrade products. In addition to this we currently stock 140 different Fairtrade products across our stores, reinforcing our commitment to a fairer future. 

Across our stores, we support Fairtrade on many of our Co-op branded products; from Irresistible chocolate to top-quality wines. Fairtrade works with suppliers across the world so they can improve their living standards, invest in their communities, and protect our shared environment. 

So when you shop, choose a fairer future; choose Fairtrade. 

You can find out more about Fairtrade Fortnight here Fairtrade Fortnight 2024 - Be the Change - Fairtrade