Musical partnership with Co-op and award-winning local tech startup

In this section

The East of England Co-op have teamed up with Norwich based technology startup SupaPass to bring free music to its customers. The trial in 16 of its food stores across Norfolk, Suffolk and Essex will kick start on 23 March, when free song download cards will be available at till points.  The cards give away a free song online from locally sourced music artists.  

The campaign supporting “Homegrown Talent” showcases talented artists from the region by sharing their music with Co-op customers.

The first featured artist is Leddra, who has co-written with Ed Sheeran, toured with Tom Jones and Katie Melua, wrote & performed the Teenage Cancer Trust Charity Single, and been ‘Record of the Week’ on BBC Radio 2.

 is the fair trade streaming app, which gives artists their own subscription streaming service, where they can earn 100% net revenue share, unlike the micropayments they get on other streaming models.

The East of England Co-op supports local talent in different ways across the region; whether this is through its successful Sourced Locally initiative, which sees collaboration between the local retailer and 100 local producers, but also partnerships with local groups, start-ups and regional organisations.  Working co-operatively is a core part of the East of England Co-ops core ethos.  

Minnie Moll, joint Chief Executive at the East of England Co-op said; “We are excited to be working with SupaPass on this pilot scheme as it’s offering something new and exciting to our customers, as well as supporting a local business. “

“In my role as Ambassador for Responsible Business in the East of England I’ve been lucky enough to have the opportunity to find out more about what great innovations our local region has to offer. “

Award-winning entrepreneur and SupaPass founder Juliana Meyer says “We are excited by the opportunity to connect shoppers with some of the fantastic music made by homegrown talent in our community. SupaPass gives musicians, creators and businesses a way to finally earn money from their content and connect more deeply with their followers, with their own subscription streaming app.  The partnership with the Co-op gives those musicians the chance to share their music with shoppers and highlight the fantastic talent in our community.” 

Artist Leddra featured in stores says “I'm really proud to be part of this new partnership between SupaPass and The East of England Co-Op, both brands champion homegrown talent and are working together to promote independent artists. I'm especially proud to be sharing "Armour" from my latest "Third Love" EP, as an exclusive free download for a limited time, this song is very special to me and I'm excited to hear the responses from customers and fans.”

To find out more click here. 


Download the SupaPass app: