Those that have already taken part in the challenge found it a really valuable experience, giving them insight into the challenges of shopping with the impairments that many of us may experience as we get older.
Darren Wash, Manager at our Felixstowe store, took part in the Shopping in their Shoes challenge in October 2014. He felt that the experience highlighted the isolation and vulnerability that some of our older customers might feel:
"I'm more aware as a result of the experience - not just about the physical challenges of shopping, but also the importance of connecting with other people. For some of our customers, we might be the only human interaction they’ve had all week.
"It also made me think about the practical ways that we can make the shopping experience better for all our customers – whether it’s customer service or the process of paying and packing at the tills. I’m certainly going to be putting what I have learnt into practice, and will encourage other colleagues to do the same”.
Darren Wash, Store Manager at Felixstowe