Healthy Start Vouchers

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From 1 April 2021, the value of Healthy Start vouchers increased from £3.10 to £4.25. We are proud to be topping up the new value from £4.25 to £5.

Whilst welcoming this much-needed change from the Government, we feel that we must go further to ensure families across our region can access healthy nutritious food and so we are proud to be topping up the new value of Healthy Start vouchers from £4.25 to £5.

We encourage all local families to check to see if they are eligible to receive Healthy Start vouchers. Once you have received your vouchers just pop to your nearest East of England Co-op and present them at the till when buying any eligible food items. The value will automatically be topped up to £5.

For more information on the Healthy Start scheme and how to apply visit: www.healthystart.nhs.uk/how-to-apply.

To spend your Healthy Start vouchers at the East of England Co-op, just present the vouchers at the till and the value will automatically be topped up to £5. You can find your nearest East of England Co-op food store here.

What are Healthy Start vouchers?

Healthy Start vouchers are a Government public health scheme to help those who are pregnant or that have children under four years old, to buy basic nutritional food. 

The vouchers are designed to be spent with local retailers, and can be used to purchase;

🐄 Plain cow's milk - whole, semi-skimmed or skimmed. It can be pasteurised, sterilised, long life or UHT

🍏 Plain fresh or frozen fruit and veg (fruit and vegetables with no added ingredients, whole or chopped, packaged or loose

🍼 Infant formula milk that says it can be used from birth and is based on cow's milk.

To find your nearest store, click here.