Wendy Baldwin has been hand-crafting cakes and biscuits from her home in Diss for East of England Co-op stores across Norfolk and Suffolk since 2012.
All of Wendy's recipes are made from scratch using family receipes, in small manageable batches to maintain the highest quality. Her ingredients are sourced locally wherever possible, including free range eggs from Shimpling and flour from fellow Sourced Locally producer W H Marriages.
For many years Wendy's House Cakes was a project Wendy worked on alone, alongside raising her three children. Eventually, however, it became necessary to employ some help. Wendy has a loyal and hardworking team who are as dedicated to producing high quality products as she.
since then Chloe took over from Wendy after she retired in April 2018. Chloe was working for the business previously. Chloe started baking when she had her three children, baking birthday cakes for them, this is where her passion began.
"Since providing our Cakes and biscuits to the East of England coop we have been able to grow our business. We are able to offer tastings in store and get great customer feedback, which we really enjoy. We have been able to employ bakers who are hard working and dedicated to produce high quality bakes. It has been great to have a reliable outlet for our Cakes and helps boost our shred ethos of sourced locally.."
Wendy Baldwin