Songs for supper in celebration of Sourced Locally Fortnight

Norwich commuters were entertained by a choir as part of an all-day breakfast roadshow last night, as the East of England Co-op’s Sourced Locally Fortnight descended on Norwich train station.

Invidia Voices, who recently supported Take That on stage at Carrow Road, performed some classic hits as people enjoyed samples of locally produced burgers in celebration of all things grown and made in East Anglia.

The burgers when were given out feature in a specially-created breakfast pack on sale in Co-op stores during the fortnight.

Oli Watts, Head of Community and Communications said: “We hope Norwich commuters enjoyed the choir and their burger on their travels last night. It was a really fun way to promote an important message, that as consumers we need to support local producers and shop local where we can. Sourced Locally Fortnight is an important initiative and gives food and drink producers in East Anglia the chance to shine a light on their brands which are lovingly grown and created here on our doorstep.”

The Sourced Locally initiative is being run with the aim of encouraging shoppers to swap their usual brands for locally-produced items during the fortnight, which runs from 01 – 15 June.

The award-winning scheme has generated millions of pounds for the region since 2007, creating and protecting hundreds of local jobs. Last year, East of England Co-op customers spent just over £999,000 on locally sourced products; a 2.8% increase on 2017.

It aims to promote producers who are based locally, giving customers more choice and the ability to keep money in the local economy as well as reducing the carbon footprint created by travel distances.

Over 100 producers who stock East of England Co-op stores across the region will see their brands promoted throughout the fortnight. Thousands of products are available, ranging from fruit and vegetables, jams and chutneys, to meats, fish, pies, fruit juices and wines

The breakfast roadshow will be touring Norfolk, Suffolk and Essex throughout the fortnight. To find out when and where it will stop off, click here.