United Against Dementia

This Dementia Awareness Week the East of England Co-op are supporting United Against Dementia, the Alzheimer's Society's national campaign.

The week began with a special trip to the seaside organised by the East of England Co-op, in partnership with the Ipswich and Felixstowe Dementia Action Alliances. The Ipswich Transport Museum also kindly provided a 1940's double decker bus, driver and conductor, to take people living with dementia and their carers to Felixstowe for a sing-a-long by the sea. They also enjoyed afternoon tea at The Orwell Hotel. 

Sharon Harkin, Dementia Champion and Community Engagement Manager at the East of England Co-op, said: "We hope taking a trip to the seaside will evoke happy memories for those joining us.

"People with Dementia often have difficulty remembering what's recently happened in their lives. However, their memories from years ago often remain detailed and intact. Recalling these past memories can be therapeutic and enjoyable and boost self-esteem. It's hoped the vintage bus trip and seaside sing-a-long will recall holiday stories and help families connect between the past and present."

For further information about Dementia Awareness Week and how you can get involved, click here.