Boosting NHS Healthy Start cards

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We are proud to be topping up the value of NHS Healthy Start from £4.25 per week to £5.

Whilst welcoming this much-needed change from the Government, we feel that we must go further to ensure families across our region can access healthy nutritious food and so we are topping up the value of Healthy Start cards from £4.25 to £5.

We encourage all local families to check to see if they are eligible to receive NHS Healthy Start here. Once you have received your card, just pop to your nearest East of England Co-op and use them to pay when buying any eligible food items. Please let our till colleague know that you are using the card so they can boost the value to £5.

For more information and to apply for Healthy Start visit the NHS Healthy Start website here.

You can find your nearest East of England Co-op food store here.

What are Healthy Start vouchers?

Healthy Start vouchers are a Government public health scheme to help those who are pregnant or that have children under four years old, to buy basic nutritional food. 

The vouchers are designed to be spent with local retailers, and can be used to purchase;

🐄 Plain cow's milk - whole, semi-skimmed or skimmed. It can be pasteurised, sterilised, long life or UHT

🍏 Plain fresh or frozen fruit and veg (fruit and vegetables with no added ingredients, whole or chopped, packaged or loose

🍼 Infant formula milk that says it can be used from birth and is based on cow's milk.

To find your nearest store, click here.