East of England Co-op launches limited-edition shopper bags designed by local children

The limited-edition bags are raising money for the local retailer’s Community Cares Fund 

Six children across the east of England have won a competition to have their designs featured on the East of England Co-op's shopper bags. The competition, which ran last summer, asked local children (aged 4-11) to design a shopper bag celebrating the theme of kindness and caring for others. 

Children submitted designs at their local East of England Co-op stores and the colleagues selected their favourite entries. Six of the shortlisted designs were then chosen as winners to feature on the bags. Customers can choose from three different bags, with two designs on each bag. 

Teddy Johnson, now age 9, said: “It feels really good seeing my design on the bag. I hope when people see it, they’ll be kind because it’s got kind words on.” 

Teddy’s winning design was shortlisted by colleagues at Hurstlea Road East of England Co-op in Needham Market.

Jackie Mayes, Branch Manager said: “Teddy’s design feels joyful, positive, and full of heart, exactly the kind of message that lifts a whole community. There’s something so pure about how children capture big life messages in simple colourful ways.”