Our Food
Fairtrade
Fairtrade helps farmers and workers around the world earn fairer incomes, strengthen their communities and build more sustainable livelihoods.
At the East of England Co-op, we’ve supported Fairtrade for over 30 years and stock more than 125 Fairtrade products across our stores. From Co-op chocolate to wines and everyday favourites, choosing Fairtrade is one more way our customers can support a fairer future.
Sourced Locally
We’re proud to stock fresh, seasonal products from farmers and producers across our region, from award-winning meats and dairy to bakery treats and veg. Shopping local means fresher food, fewer food miles and stronger local communities.
Look for the Sourced Locally logo in-store and enjoy the best of our region, every day.
Co-op Irresistible
Our Irresistible range brings you premium-quality food and drink made with carefully selected ingredients. From rich desserts and expertly crafted ready meals to fine wines and cheeses, each product is designed to deliver a touch of luxury.
Look out for the Irresistible label in-store and treat yourself to something special, any day of the week.
Honest Value
Our Honest Value range delivers everyday essentials that are affordable, responsibly sourced, and fairly produced. Whether you’re picking up Fairtrade tea, 100% British meat, or sustainably sourced household items, you can count on quality products that don’t compromise on ethics or value.
Look for the Honest Value label in-store – great value, done the right way.
GRO Range
The GRO range provides a wide selection of 100% plant-based meals and snacks, crafted to suit every taste and occasion. Whether you’re looking for convenient ready meals, tasty snacks, or nutritious options, GRO offers delicious choices.
Discover the range and enjoy the flavours you love, all vegan-friendly and thoughtfully made.
Supporting British Farmers
From sausages to steaks, we’re committed to sourcing 100% of our own brand fresh meat from British farms. Whether it’s beef, chicken, pork, or the meat in our sandwiches, pies, and ready meals – choosing British is easy with us.
Look out for the British flag on in-store products
Free From
Our Free From range is designed to make it easier than ever to enjoy all your favourite foods, without compromise. Whether you're avoiding dairy, steering clear of gluten, or following a vegan lifestyle, we offer a wide selection of options to suit your needs.
Space to Thrive
All our fresh chicken now has 20% more space in barns, exceeding Red Tractor Assurance Standards and giving birds more room to move naturally. We stock RSPCA Assured Free Range chicken—giving our customers a higher welfare choice they can feel good about.
Responsible Sourcing
We’re committed to sourcing the ingredients in our products as responsibly as possible,with a focus on protecting both people and the environment.
Cruelty Free Products
All Co-op branded cosmetics, toiletries, and household cleaning products are proudly Leaping Bunny approved. This means they meet the highest cruelty-free standards, with no animal testing at any stage of product development.
