Sourced Locally Fortnight

In this section

Each year we work with our fantastic local producers to bring you Sourced Locally Fortnight. It's a celebration of all things local.

10 reasons to keep it local 

1. Full of flavour

All of products are grown or made right here in Essex, Norfolk or Suffolk, using local ingredients where possible. 

2. Lots of choice 

We stock more than 3,500 products from over 100 producers – from jams and breads to sausages, strawberries and asparagus.

3. Fresh

We work hard to make sure products are delivered to stores as quickly and efficiently as possible. 

4. Boost your local economy

We’ve ploughed more than £62million back into the local economy.

5. Fairly traded 

We’re proud to pay our producers a fair price and importantly, we pay them on time! 

 6. Fewer food miles

Many of our products travel fewer than 30 miles to store. 

7. More local jobs

We've helped to protect and create over 400 jobs.

8. Convenient and easy

We stock local produce in every one of our food stores and we're open till late 7 days a week. 

9. Checked for quality 

We check and accredit each one of our producers so it’s not just local, it’s the best it can be. 

10. Know where your food comes from

Buying locally helps you reconnect with your local farmers and producers.