Sourced Locally Fortnight

Sourced Locally Fortnight is back! Over the next two weeks, from 5th to 18th June, we'll be working hard to show you just how important local products really are.  For the last 10 years our Sourced Locally initiative has brought fresh, delicious and affordable local products sourced from around the East of England, into our stores.

During this fortnight (5th – 18th June) we’re encouraging people across the region to join us, Keep it Local and swap an item of their shopping for a local alternative.

This year is extra special for us as we celebrate an incredible 10 years of fabulous regional food and drink, created with passion and pride by our outstanding local producers.

Since we launched our Sourced Locally initiative back in 2007, it has gone from strength to strength. From sole traders to large businesses who export their products internationally, we are extremely proud to work in partnership with more than 100 local suppliers who stock our stores with thousands of different products.

We are proud to say that on our 10 year anniversary, we have successfully ploughed over £57million back into the regional economy, creating and protecting over 400 local jobs.

Shaping the future of British produce

Find out more

Join in the #SourcedLocally conversation and you could win!

Find out more

10 years of Sourced Locally

Find out more

In store demonstrator dates

Keep an eye out for our in store demonstration team!

Find out more

Try Sourced Locally today

Find out more