Sourced Locally Fortnight is back! Over the next two weeks, from 2nd to 15th June, we'll be working hard to show you just how important local products really are. For the last 11 years our Sourced Locally initiative has brought fresh, delicious and affordable local products sourced from around the East of England, into our stores.
During this fortnight (2nd – 15th June) we’re encouraging people across the region to join us, Keep it Local and swap an item of their shopping for a local alternative.
Since we launched our Sourced Locally initiative back in 2007, it has gone from strength to strength. From sole traders to large businesses who export their products internationally, we are extremely proud to work in partnership with more than 100 local suppliers who stock our stores with thousands of different products.
We are proud to say that on our 11 year anniversary, we have successfully ploughed over £62million back into the regional economy, creating and protecting over 400 local jobs.