Sourced Locally Awards - Producer of the Year

The past year has been like no other. We’ve had to continuously adapt to meet unprecedented demand, and we couldn’t have achieved this without the support of our local producers and colleagues.

Our new Sourced Locally Awards celebrate the amazing efforts of local producers and colleagues during the pandemic to meet unprecedented demand and support communities across Norfolk, Suffolk and Essex.

This year you were able to vote in two categories: Producer of the Year, which celebrated those producers who went the extra mile to support our region throughout the Covid pandemic and Store of the Year, which recognised stores that went the extra mile to champion local produce.

Voting was open from Monday 21 June to Sunday 25 July. The winners will be announced in October 2021.

Find out more about the six shortlisted local producers who've blown us away with their commitment and passion throughout this challenging time:

Havensfield Eggs

When egg sales soared, it coincided with a challenging time in the business’s production cycle and the threat of avian influenza, but it went the extra mile to keep our customers satisfied.


It first made its mark with Chinese Curry Sauce Concentrate, but during the pandemic Keejays pulled out all the stops to start producing much-needed hand-sanitiser to assist in protecting our colleagues and customers.

W & H Marriage & Sons Ltd

Home baking provided huge comfort and distraction to many during the pandemic – and one company, W & H Marriage & Sons Ltd, rose to the challenge of keeping up supplies.

Rymer Farm

Prior to the pandemic, Rymer Farm was not an East of England Co-op supplier, but the egg producing business stepped in to help fill shelves that were emptying fast.

The Taste of Suffolk

With demand for barbecue products sizzling during lockdown, The Taste of Suffolk decided to launch a new range of burgers for customers to enjoy at home, along with their other ranges of cooked and raw products.

Wicks Manor

The lockdown did not hinder the farm to fork pork processing business, Wicks Manor. Not only did they manage to keep things ticking over but also increase deliveries and range for shoppers.