Krusty Loaf, Norfolk
Nick Henry and the team at Krusty Loaf have been creating artisan breads and cakes for East of England Co-op stores across Norfolk since 2010.
Nick Henry took over the reins of the family business, along with his brother Joe, in 2008. Krusty Loaf has been a family run business for over 27 years, with two shops in Fakenham and Holt, as well as supplying hotels, restaurants and retailers such as the East of England Co-op.
Growing up Nick spent his summers helping out in the bakery but, initially, rather than following in the family footsteps he went to university to study maths and economics.
After a change of heart Nick returned to the family business and immersed himself in bakery life. Since then he’s continued to develop the Krusty Loaf range of products, including speciality breads and rolls; including, spelt, sour, pumpkin, corn, focaccia, brioche and beetroot.
Having spent time at Switzerland’s leading school for bakery and confectionary, the Richemont Centre of Excellence, Nick draws his inspiration from his various training courses and trips around the world.
“There is such a wide range of breads available and our customers are eager to try them for themselves. People’s tastes are becoming more sophisticated and we find our speciality breads and rolls perfectly complement our traditional white, wholemeal and malted grain breads and our mouth-watering pastries, cakes and savouries.” Nick explained.
To achieve quality products Krusty Loaf use quality ingredients including local flour and real Belgian chocolate. It’s a 24 hour operation at Krusty Loaf with teams working throughout the day and night to ensure customers have access to fresh bread.
Krusty Loaf recently relocated to a larger, purpose built bakery in Fakenham to meet growing demand. Nick said: “This is an exciting time for us. This move has enabled us to reach new markets and create more local jobs.
“Although we’re expanding we remain a tight-knit family business, committed to the things that really matter. Our main aim is to produce high quality products and give great customer service, whilst being mindful of the needs of the local businesses we work with.”
“Running a bakery is hard work and extremely labour intensive, but you can be creative and it’s very satisfying seeing something that you’ve developed and produced from scratch being sold in stores around the county.”