Meet the Suffolk chocolatiers who’ve got us all in a whirl!
Nestled deep in the heart of the Suffolk countryside is Hadleigh Maid, a family-run chocolate factory which has been producing hand-made treats for over 35 years.
The second-generation family business originally began life in 1976 when Mike and Avril Briggs discovered a passion for chocolate making and turned the back room of their shop in George Street into the ‘smallest chocolate factory in the UK’.
With a focus on quality, flavour and traditional techniques, the family business went from strength to strength. It’s now situated in dedicated premises in the town and has become renowned for producing indulgent and heavenly chocolates. These range from thick and chunky bars of milk and dark chocolate to exquisitely decorated pralines, exotic truffles and luxury selection boxes.
A sweet success story
Donny Briggs, the current Managing Director, and his wife Angela, took over the running of the business over ten years ago, and the couple began working with our Sourced Locally team in 2011.
They started by supplying just 14 of our stores with bars of milk chocolate, and now an extended range including bars of dark chocolate, fruit and nut and chocolate orange, are available in stores across the region.
But the overwhelming success story of our relationship with these Suffolk chocolatiers has been the comeback of Hadleigh Maid’s iconic Walnut and Mallow Whirl!