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We believe in giving suppliers a fair price – whether they’re part of our Sourced Locally scheme or a cocoa farmer from Ghana.

Choose products that change lives

What is Fairtrade?

Fairtrade is about giving farmers and workers across the world better prices, decent working conditions and fair terms of trade. It’s not just about tracing products back to their source – it’s about improving the lives and communities of the people who produce them and ensuring that they have the resources they need to continue.

The East of England Co-op has established the sale of fairly traded goods for more than 20 years and was one of the first major UK retailers to champion Fairtrade, before the Fairtrade mark was even introduced.

Why buy Fairtrade products?
A staggering 600 million people worldwide are affected by seasonal hunger. Fairtrade gives farmers an equal voice and ensures they are paid and treated fairly, whilst providing an opportunity to improve their social, economic and environmental conditions. Purchasing Fairtrade products is an easy way to take action and literally changes lives.

Fairtrade Facts:

  • Seasonal hunger is common among smallholder coffee farmers who usually have one main harvest a year
  • Cocoa farmers earn an average of $0.50 a day in Côte d’Ivoire, West Africa, and food insecurity rises significantly between June and September
  • In the world’s main tea producing regions, more than 30% of children are malnourished resulting in stunted physical and mental development. In Malawi this rises to 50%
  • The price we pay for our bananas has almost halved in the past decade whilst the cost of producing the fruit has doubled in some regions of the world
  • The Fairtrade Minimum Price acts as a safety net for producers by covering the average costs of sustainable production and enables them to predict their income and budget for providing food for their families

Find out what others are doing to support Fairtrade, and share your Fairtrade stories online.