We’ve worked with Suffolk, Norfolk and Essex Constabulary Police to remove cheap, super-strength alcohol from all of our stores.
Considered a model of best working practice, Reducing the Strength in Ipswich is a multi-agency project involving Suffolk Police, Suffolk County Council, Ipswich Borough Council, NHS Suffolk and us, the East of England Co-op.
Over two thirds of the towns off-licensed stores are now signed up to the initiative and the number of reports of street drinking in Ipswich continue to reduce.
An independent report into the impact Reducing the Strength showed that our volume of alcohol sales remained consistent and yet the number of alcohol units bought by our customers dropped by 113,000.
Suffolk Police Merit Award
In recognition of his leading role in the campaign, Roger Grosvenor our Executive Officer - Retail was awarded a County Policing Command Merit Award from Suffolk Police.
The award, rarely presented to those outside of the County Policing Command, was made at Police Headquarters in Martlesham by County Policing Commander Chief Superintendent Jon Brighton.