In It To Bin It

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Keep your community litter free and help us collect 15,000 bags of litter from our region this summer!

We gave out 100 packs of litter picking equipment to community groups, schools and other local organisations as part of our ‘In it to bin it’ litter picking campaign this summer. We’ve set an ambitious target of collecting 15,000 bags of litter from across Norfolk, Suffolk and Essex before the summer is over, and we need your help.

Our colleagues will also be getting involved and doing some litter picks of their own to help us reach our target of collecting 15,000 bags of rubbish by the end of Summer.

Keep us updated

We’d love for you to stay in touch so you can let us know how many bags of rubbish you’ve collected (this will be a running total throughout the summer so you can go out as often as you’d like!). Each bag of rubbish you collect will go towards our target of collecting 15,000 bags across East Anglia by the end of August.

Click here to tell us how much litter you have collected!

We’d love for you to take pictures whilst you’re out on your litter picks and share them with us either via posting them on social media using #InItToBinIt or sending them to us directly at

Why get involved?

We are proud to call the East of England home. We live in one of the most beautiful areas of the country, with picturesque countryside and a stunning coastline, but sadly we’ve seen an increase in litter building up across our region recently.

We know you love and care about our region as much as we do so we think it’s time we took action.

Taking part in litter picking can be a lot of fun, especially in the summer months. It’s a fantastic way to get outdoors, connect with others and get some exercise.

How can I help?

If you are one of the 100 groups that received one of our litter picking packs then you can keep us up to date with all the litter picks you’re completing by using our simple form. We’d love to see some pictures from your picks as well.

We know there are also many people who may want to get involved in their communities such as families, children during the school holidays and many others! So, we’ve equipped each of our Foodstores, Funeral & Travel Branches with a litter pick that can be borrowed by customers and members of the public. Just head into your local store or branch and ask a colleague about borrowing a litter pick!