Challenge 25

In this section

In all our East of England Co-op stores, we operate a Challenge 25 policy. If a colleague believes you to be aged 25 or under, you will be asked to produce a valid form of identification stating you are over the required age before being sold the age restricted item(s).

We accept the following forms of identification: 

  • Photo driving licence
  • Proof of Age Standards Scheme (PASS) accredited card
  • Passport
  • National Identification Card
  • British Armed Forces Identity Card

To be valid, ID must be in date and a colleague may refuse to accept the ID if they feel it is not genuine or has been tampered with. 

If our colleagues believe you are buying age-restricted products (alcohol, tobacco or e-cigarettes) for someone underage, then we will not sell the items in accordance with our legal responsibility. 

If you are sold restricted products and seen giving them to an underage person, we will inform the police. 

We take our responsibility around the sale of age-restricted products seriously. If you feel that our refusal to serve you was unfair and would like to speak to somone please contact our Customer Support Team on 0800 0556109.

 

Last reviewed October 2019.